Thomas Herrmann, Vice President Sales and Marketing at Bosch Software Innovations, talks about how Bosch technologies are helping customers in Asia Pacific realize IoT solutions. He explains why integrating and managing IoT gateways and edge devices is crucial for successful implementation.
What role does Asia Pacific play for the Bosch IoT business?
Bosch is strongly committed to the region. The company has been present in Asia for almost a century. I am proud to say that we enjoy a great reputation here. This high level of trust in our products and brand is now helping us introduce IoT solutions in the region. But I never underestimate our competitors. Now that vendors are attracted to the Asian market’s high growth rates, they are taking it by storm. The competition here is especially tough.
What is the current state of digitization and IoT in Asia Pacific?
When it comes to IoT, in a sense there is no Asia, or any other region. As they say, IoT has no borders. Take, for example, the projects with over-the-air software and firmware updates (SOTA/FOTA) we have done in Europe with car manufacturers. They are now selling their connected cars around the globe.
And yet there is no doubt that Asia is a leader in both IoT technology and adoption. In fact, IDC estimates that by 2020, Asia Pacific will be the global leader in IoT adoption, accounting for 8.6 billion of 29.5 billion connected devices globally. In many ways, this region is showing Europe and the rest of the world the way forward. At the same time, we can share our extensive European experience in Asia.